Building a Startup from Scratch for TPB through Digital Strategy
-
The Summary
In a digital age where education transcends traditional classrooms, TPB embarked on an innovative journey to create an online learning platform tailored for parents of neurodiverse children. This case study unfolds the strategic partnership between TPB and Ariel Grace Marketing, highlighting the journey from a conceptual idea to a thriving digital education platform.
-
The Challenge
TPB approached Ariel Grace Marketing with a vision but faced the challenge of validating the concept before committing to a full-scale investment. The goal was to create an accessible, engaging online learning environment. The challenge was twofold: generate high-quality leads at a minimal cost and establish a robust online presence leveraged for long-term success.
-
Our Approach
Our strategy was multi-faceted, we launched TPB's online learning platform with a cost-effective strategy that attracted quality leads at $3 each. The project evolved into a comprehensive educational platform hosted on Kajabi, combining content creation, SEO optimization, social media, and targeted advertising to continue its success.
Lead Generation Test with a Freemium Model
Initiated with a "mini course" offered for free upon signup to gauge interest and accumulate high-quality leads. This approach not only validated the demand but also established a foundation for a broader marketing database.
Content Creation and Platform Development
Following the successful lead generation test, TPB developed comprehensive course content, which Ariel Grace Marketing then meticulously edited and formatted into engaging online modules using Kajabi. This platform was chosen for its integrated learning management, marketing automation, and e-commerce capabilities.
SEO-Driven Website and Landing Page Design
To capitalize on TPB’s existing domain authority and enhance SEO, Ariel Grace Marketing crafted optimized landing pages on their original site. This strategy was aimed at boosting conversion rates through organic search traffic.
Social Media Content Creation
Ariel Grace Marketing crafted a dynamic social media campaign across TikTok, Instagram, and YouTube Shorts. By posting engaging, educational, and relatable content, TPB effectively built a community around its brand, laying a solid foundation for its online presence and ensuring a seamless transition into its advertising phase.
Webinar Campaigns via Google Ads and Meta
With the platform ready, the focus shifted to building awareness. Ariel Grace Marketing designed targeted lead generation webinars advertised through Google Ads and Meta platforms, aiming to broaden the platform’s reach and attract prospective learners.
The Result
The initial freemium mini-course exceeded expectations, drawing in high-quality leads at an impressive average cost of $3 per lead. This early success laid the groundwork for TPB’s decision to invest in the long-term development of their online learning platform.
The venture then expanded into a full-scale educational platform on Kajabi, emphasizing content creation, SEO optimization, and an innovative approach to organic social media engagement through TikTok, Instagram, and YouTube Shorts. This comprehensive strategy, coupled with targeted advertising on Google Ads and Meta, was part of a meticulous 1-year content build plan, positioning TPB for a strong market presence.
As this plan nears completion, TPB is set to begin its advertising phase, poised to make a significant impact in the educational sector through well-crafted digital marketing strategies.
Future Directions
As TPB continues to grow, Ariel Grace Marketing remains committed to expanding the platform’s reach and impact.
The ongoing strategy includes refining SEO practices, exploring new advertising channels, and continuously enhancing the learning experience based on user feedback.
The journey of TPB from a nascent idea to a beacon of hope for parents of neurodiverse children illustrates the transformative potential of digital education when coupled with visionary marketing.